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Beet.Tv: “TAM” is the Huge Upside for AdTech, Beyond Digital Media

While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV.Keep Reading

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Fourth Source: A New Model in Digital Advertising is Helping Brands Avoid the LUMAscape Headache

The LUMAscape (see below) was created as a means to help people understand who does what in display advertising. However, when I look at it, it just gives me a headache! The digital advertising marketplace is a confusing myriad of players with potentially overlapping and conflicting roles, each jostling for a slice of the pie and adding another layer of complexity. But why has it ended up being this way?Keep Reading

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MediaPost: Fear and Greed and You

The founder and CEO of LUMA Partners LLC neatly separated all the major players into two sets, and for about a half an hour Kawaja explained how they’re different, how they’re the same and how ultimately they will work with each other.Keep Reading

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Beet.Tv: Kawaja- TV Buyers Must Be Slow-Rolled to Programmatic

If the digital advertising people getting high on “programmatic” trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry’s leading media finance advisors. LUMA Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital trading, typically using laser-like scientific targeting, are “in two very different places”. So digital executives trying to unlock TV using programmatic mechanisms must treat TV buyers “in a manner that they’re used to”.Keep Reading

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Color by Numbers: A Valuation Framework for the Ad Tech Sector

This past summer, trade press commentary focused on the impending doom of the Ad Tech space, pointing to the industry’s fragmentation and noting the underperformance of recent IPOs: Millennial Media (MM), Tremor Video (TRMR) and YuMe (YUME). The tides quickly shifted in the fall when Rocket Fuel (FUEL) went public and finished up nearly 100% on its first day of trading. The following month, Criteo (CRTO) also had a successful IPO and, along with Rocket Fuel, trades at higher multiples than the first batch of deals with a market cap well north of a billion dollars.Keep Reading