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Adweek: The Pandemic Is Testing Ad Tech’s Business Model

The coronavirus pandemic has highlighted the volatility of the typical revenue model in ad tech, whereby companies are largely reliant on taking a percentage of media spend and is accelerating the push for more stable modes of income. Terry Kawaja, CEO of LUMA Partners, explains that it’s up to a brand or agency’s procurement team to buy a SaaS offering, and that can be difficult when budgets are planned against a percentage of media, not around technology solutions. Oftentimes, such teams calculate the associated costs as a percent of media.Keep Reading

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Superpowers: The Stand Up Investment Banker

Lawyer, stand-up comedian, and an investment banker?! LUMA’s Terence Kawaja talks about how content marketing skills, storytelling, and comedy led to his success as an investment banker in Superpowers Podcast with Bill Wise and Chris Cunningham. Watch Terry’s Comedy in Business presentation on how you can use comedy (or your own unique unusual skills) to enhance your branding and marketing skills.Keep Reading

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AdExchanger: Ad Tech M&A Fell Off A Cliff In Q1 – And Not Just Because Of COVID-19

It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA Partners, which released its Q1 2020 market report on Tuesday. Click the button below to check out the full article.Keep Reading

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Beet.TV: ‘There’s a Lot at Stake’ in the Streaming Wars

“Everyone either contributes data, utilizes data or applies data in a cooperative fashion.” and LiveRamp’s partnerships-driven business helps the industry to function says LUMA’s Terry Kawaja as he sits down with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit. Click the button below to check out the full interview with Beet.TV.Keep Reading

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Digiday: ‘Nuclear winter’: Ad Tech Enters the Vulture Capital Era

The gap between the haves and the have nots in ad tech has never been starker: There is the high-flying company like The Trade Desk with a market capitalization of more than $13 billion. And at the other end is a laundry list of bankruptcies, firesales and companies going out of business altogether. And as the market consolidates, a set of opportunist buyers — the vulture capitalists — are ready to pounce on the remains.Keep Reading

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Adweek: What Will Drive the Next Wave of M&A in MarTech

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, LUMA Partners Q4 2019 Market Report found, the number of media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Click the button below to check out Adweek’s latest article and access LUMA’s Q4 2019 Market Report here.Keep Reading

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AdExchanger: Ad Tech M&A Was Up Across the Board in 2019

2019 started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory. The number of scaled deals worth $100 million or more across Ad Tech, MarTech and digital media grew nearly 20% over 2018 levels. And to what does Ad Tech owe this great bounty? LUMA’s VP Conor McKenna highlights Ad Tech surprising growth in 2019 and what lies ahead for 2020. Click the button below to check out the AdExchange article.Keep Reading

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AdAge: Kawaja’s CES “Election” Tweet

LUMA CEO Terence Kawaja’s latest tweet throws down the “election” gauntlet for CES attendees to choose between speakers Mediaocean’s CEO Bill Wise and the White House’s Advisor to the President Ivanka Trump. Both speakers are scheduled to appear on separate stages same time. Click the button below to check out AdAge’s take on the post.Keep Reading