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Digiday: ‘Nuclear winter’: Ad Tech Enters the Vulture Capital Era

The gap between the haves and the have nots in ad tech has never been starker: There is the high-flying company like The Trade Desk with a market capitalization of more than $13 billion. And at the other end is a laundry list of bankruptcies, firesales and companies going out of business altogether. And as the market consolidates, a set of opportunist buyers — the vulture capitalists — are ready to pounce on the remains.Keep Reading

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Adweek: What Will Drive the Next Wave of M&A in MarTech

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, LUMA Partners Q4 2019 Market Report found, the number of media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Click the button below to check out Adweek’s latest article and access LUMA’s Q4 2019 Market Report here.Keep Reading

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AdExchanger: Ad Tech M&A Was Up Across the Board in 2019

2019 started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory. The number of scaled deals worth $100 million or more across Ad Tech, MarTech and digital media grew nearly 20% over 2018 levels. And to what does Ad Tech owe this great bounty? LUMA’s VP Conor McKenna highlights Ad Tech surprising growth in 2019 and what lies ahead for 2020. Click the button below to check out the AdExchange article.Keep Reading

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AdAge: Kawaja’s CES “Election” Tweet

LUMA CEO Terence Kawaja’s latest tweet throws down the “election” gauntlet for CES attendees to choose between speakers Mediaocean’s CEO Bill Wise and the White House’s Advisor to the President Ivanka Trump. Both speakers are scheduled to appear on separate stages same time. Click the button below to check out AdAge’s take on the post.Keep Reading