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NYTimes: The Year in Deals Can Be Summed Up in 4 Letters

It was a difficult year for dealmakers to describe. Early on, the pandemic made the notion of corporate takeovers seem, for a few months, like something from a lost era. But then came a burst of activity like few had ever seen before, even as the health crisis raged. Amid the twists and turns, the single biggest thing on merger advisers’ minds can be summed up in four letters: SPAC. To view the SPAC LUMAscape, click here. Click the button to read the article.Keep Reading

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AdExchanger: FreeWheel Buys Beeswax

The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. “Many companies in ad tech have structured the sales of their technology as SaaS, although it’s often not bought that way – but in Beeswax’s case, their technology is bought and sold on a SaaS business model, and that makes a big difference,” said Terry Kawaja, founder and CEO of LUMA Partners, which advised on the deal. Click the button to read the article.Keep Reading

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Adweek: Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo. Financial terms of the deal were not disclosed, and the transaction is expected to close in January 2021 pending regulatory approval. It comes at a time when mergers and acquisitions in the ad-tech sector are starting to ramp up after the economic impact of the Covid-19 pandemic caused a hiatus in dealmaking activity. Click the button to read the article.Keep Reading

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Adweek: Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

Experian has purchased Tapad from international telco Telenor in a deal valued at $280 million as the credit rating company furthers its investment in identity resolution services. Terence Kawaja, CEO of investment bank Luma Partners, helped broker the deal between Experian, Tapad and Telenor, and said the $80 million reduction in sale price between 2016 and now is indicative of how privacy legislation, such as the EU’s General Data Protection Regulation, has altered earlier business plans in the space. Click the button to read the article.Keep Reading

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AdExchanger: Telenor Sells Tapad To Experian For $280 Million

Norwegian telco Telenor sold cross-device company Tapad to Experian in a transaction advised by LUMA Partners. Experian is acquiring 100% of Tapad for a cash consideration of roughly $280 million. Although Telenor made some use of its Tapad assets over the years, including using Tapad’s tech to drive sales and customer acquisition for Telenor’s own products, Telenor primarily operated as a stand-alone data business. So, what does Experian get out of the deal? Click the button to read the article.Keep Reading

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Wall Street has fallen back in love with adtech again — but the recent stock rally may not last

After a rocky few years, adtech stocks are soaring once again. The adtech rally flies somewhat in the face of trends at the beginning of the pandemic, when many advertisers hit pause on spending before spending started recovering around May. Moreover, with tough competition with Google and Facebook for digital ad dollars and a string of high-profile casualties in the space, investors had long turned their back on the adtech sector. To be sure, much of the resurgence in adtech stocks has little to do with the sector itself and more with the wider macroeconomic environment, experts say.Keep Reading

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Adweek: IPO Rumors: Is Wall Street Ready To Embrace Ad Tech (Again)?

Adweek spoke with several analysts in the space to gauge if the recent reports indicate a repeat of past investment crash-and-burn bubbles, or whether the industry is entering a new period of substantive value and growth. Check out the article as LUMA’s Terence Kawaja shares his viewpoints on the motivation behind the IPO activity and how investors are analyzing the value of the companies.Keep Reading

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AdExchanger: LUMA: Investor Confidence Is Coming Back, And Q3 Was The Turning Point

After a harsh first half of the year – Q2 was particularly gloomy – the M&A market is starting to rebound. Deal activity was up in the third quarter with particular momentum in gaming and digital audio, although ad tech and mar tech made a respectable showing, according to a Q3 market report from investment bank LUMA Partners released last week. Click the button to review the article.Keep Reading

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ExchangeWire: LUMA Publishes Q3 Market Report

Digital media and marketing-focused investment bank LUMA Partners has released its Market Report for Q3 of 2020. Covering the performances of both public and private markets, the report recorded a slight improvement from the troubling results of Q2. For the LUMA’s Q3 2020 Market Report , click here Click the button to read the article.Keep Reading

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Adweek: TransUnion to Buy Tru Optik

TransUnion, the country’s third-largest credit reporting agency, is buying data company Tru Optik in a deal understood to be worth north of $100 million. Investment bank Luma Partners helped broker the deal. Founder and CEO Terence Kawaja told Adweek that M&A discussion in the space is about to experience a surge after a hiatus caused by the economic impact of the pandemic. Click the button to view the article.Keep Reading

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Beet.TV: Investment Bank LUMA Partners Launches Guide to Black-Founded & Owned Businesses

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and adtech industries, investment bank LUMA Partners has introduced the Black LUMAscape, a diagram and directory that charts scores of Black-owned and founded businesses. We spoke with LUMA founder and CEO Terry Kawaja about the new effort and his hopes that it drives more investment to these businesses. Click the button to watch the interview. To view the Black LUMAscape, click here.Keep Reading

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Beet.TV: Apple’s IDFA Change Will Destroy Chunks Of Economy

Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers. More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses are suffering from the effects of COVID-19. That is the assessment of a seasoned digital media deal-maker and trends-watcher. Beet.TV interviews LUMA Partners’ CEO Terence Kawaja on his assessment of Apple’s planned change to IDFA (Identity For Advertisers), which will be made opt-in only on the user end.Keep Reading

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Adweek: Black LUMAscape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

CEO Terence Kawaja was spurred to action following nationwide unrest and BLM protests. Going on the reasoning that one useful way of helping the Black community is by supporting Black-owned businesses, Kawaja decided to create a new Lumascape to identify those very firms. The result is the aptly named Black LUMAscape, which debuts today. Click the button to read the full article.Keep Reading

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WSJ: New ‘LUMAscape’ Highlights Black-Owned Businesses in Media and Marketing

Investment bank LUMA Partners LLC has made Black-owned media, marketing and technology companies the focus of the latest installment in its LUMAscape series of charts, which investors and others use as industry references, amid a broad push for racial justice. Terence Kawaja, a founder of LUMA and its chief executive, said the company drew up the “Black LUMAscape” to raise awareness of Black-owned companies in industries that have been criticized for their lack of diversity. The new chart includes technology firm StackShare, The Weather Channel and direct-to-consumer beauty company Pat McGrath Labs. Click the button to read the full article.Keep Reading

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Digiday: ‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation

European ad tech companies raised a collective $403 million in capital across 53 financings between January and June this year, according to data analyzed for Digiday from investment bank LUMA Partners. LUMA Partners CEO Terence Kawaja noted that most deal discussions around the globe had been put on hold over the past 100 or so days amid coronavirus related lockdowns, though dialog began picking up again in mid-June. Click the button to read the full article.Keep Reading

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Epsilon: Lessons from the DTC Revolution

According to the traditional playbook, these brands, known as DTCs, should struggle to carve out anything more than a niche business with their limited budgets. A decade ago, the notion that there would soon be a tidal wave of DTCs grabbing meaningful marketshare, raising huge amounts of venture capital and even going public—well, it would have sounded not only unlikely, but absurd. Epsilon highlights LUMA CEO Terence Kawaja’s “Fire Your CMO: Marketing’s Future Will Not Resemble Its Past” presentation on how DTCs have taken an approach pioneered by software companies and applied it to more traditional goods and services.Keep Reading

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Adweek: Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic Paralysis

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market. The pandemic has laid waste to bottom lines and upped the pressure for companies to bulk up or bow out. Yet despite it all, some players are still finding ways to thrive. Click the button to review Terence Kawaja, Founder and CEO of noted investment bank LUMA Partners, thoughts on how AdTech will fare amid this environment.Keep Reading

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MediaPost: Gnats on an Elephant’s Back

I’d like to compare the ad industry to gnats. The kind that bite the back of an elephant. The elephant in this case is a metaphor for Facebook. And as annoying as those gnats might seem to the elephant — if it can feel them at all — it’s unlikely to change its direction. Here’s why.Keep Reading

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Adweek: The Pandemic Is Testing Ad Tech’s Business Model

The coronavirus pandemic has highlighted the volatility of the typical revenue model in ad tech, whereby companies are largely reliant on taking a percentage of media spend and is accelerating the push for more stable modes of income. Terry Kawaja, CEO of LUMA Partners, explains that it’s up to a brand or agency’s procurement team to buy a SaaS offering, and that can be difficult when budgets are planned against a percentage of media, not around technology solutions. Oftentimes, such teams calculate the associated costs as a percent of media.Keep Reading

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Superpowers: The Stand Up Investment Banker

Lawyer, stand-up comedian, and an investment banker?! LUMA’s Terence Kawaja talks about how content marketing skills, storytelling, and comedy led to his success as an investment banker in Superpowers Podcast with Bill Wise and Chris Cunningham. Watch Terry’s Comedy in Business presentation on how you can use comedy (or your own unique unusual skills) to enhance your branding and marketing skills.Keep Reading

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AdExchanger: Ad Tech M&A Fell Off A Cliff In Q1 – And Not Just Because Of COVID-19

It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA Partners, which released its Q1 2020 market report on Tuesday. Click the button below to check out the full article.Keep Reading

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Beet.TV: ‘There’s a Lot at Stake’ in the Streaming Wars

“Everyone either contributes data, utilizes data or applies data in a cooperative fashion.” and LiveRamp’s partnerships-driven business helps the industry to function says LUMA’s Terry Kawaja as he sits down with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit. Click the button below to check out the full interview with Beet.TV.Keep Reading

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Digiday: ‘Nuclear winter’: Ad Tech Enters the Vulture Capital Era

The gap between the haves and the have nots in ad tech has never been starker: There is the high-flying company like The Trade Desk with a market capitalization of more than $13 billion. And at the other end is a laundry list of bankruptcies, firesales and companies going out of business altogether. And as the market consolidates, a set of opportunist buyers — the vulture capitalists — are ready to pounce on the remains.Keep Reading

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Adweek: What Will Drive the Next Wave of M&A in MarTech

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions. Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, LUMA Partners Q4 2019 Market Report found, the number of media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Click the button below to check out Adweek’s latest article and access LUMA’s Q4 2019 Market Report here.Keep Reading

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AdExchanger: Ad Tech M&A Was Up Across the Board in 2019

2019 started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory. The number of scaled deals worth $100 million or more across Ad Tech, MarTech and digital media grew nearly 20% over 2018 levels. And to what does Ad Tech owe this great bounty? LUMA’s VP Conor McKenna highlights Ad Tech surprising growth in 2019 and what lies ahead for 2020. Click the button below to check out the AdExchange article.Keep Reading

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AdAge: Kawaja’s CES “Election” Tweet

LUMA CEO Terence Kawaja’s latest tweet throws down the “election” gauntlet for CES attendees to choose between speakers Mediaocean’s CEO Bill Wise and the White House’s Advisor to the President Ivanka Trump. Both speakers are scheduled to appear on separate stages same time. Click the button below to check out AdAge’s take on the post.Keep Reading