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S&P Global: October Extends Infotech M&A Boom As New Adviser Mediates Top Deal

M&A activity in the sector was up 20.6% year over year in October with 252 deals recorded by S&P Global Market Intelligence. The jump in activity is notable because M&A activity had returned to normal by October 2020 after a pandemic-related dip. The 209 transactions recorded a year ago were 0.5% more than the same month in 2019, itself a healthy year for information technology deal activity. October also saw a new face among the biggest information technology transaction advisers as LUMA Partners LLC advised on a transaction between Twitter Inc.Keep Reading

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Media Post: TV Ads Will Straddle Streaming AND Linear For Years To Come

The human juice is back in the ad business. Conferences and events are back. Wall Street’s on-and-off love affair with ad tech is back. And, so important for so many of us, New York City is back! Industry dinners are certainly back, as evidenced by the return of LUMA Partners’ annual Future of TV dinner, attended by the TV and CTV powerbroker cast of characters that only Terry Kawaja can assemble. Check out the who attended LUMA’s Future of TV Dinner and click the button to read the article.Keep Reading

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AdExchanger: LUMA On Q3 2021

Is ad tech’s hot streak on the public market sustainable? No, and that’s not a bad thing. After four quarters of spiking valuations and an IPO runway so crowded that one ad tech company opted to postpone its IPO until next year, the market is starting to stabilize. LUMA Director Conor McKenna explores the key factors affecting the market. Click the button to read the article and download LUMA’s Q3 2021 Market Report for the full analysis.Keep Reading

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Axios: Adtech Bounces Back

There’s been an explosion in advertising and marketing tech deals this year, according to new data, a sign of life for a sector that not long ago was looking ready to crumble with the deprecation of third-party tracking cookies. Why it matters: A collision of recent events — including the surge in e-commerce, gaming and streaming during the pandemic, a massive recovery in advertising, and the race to replace cookies — has made ad and marketing tech firms more palatable to public shareholders and more intriguing to private investors. Click the link to read the full article.Keep Reading

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Digital Ad Opportunities and Capital Spur Investor Interest in Ad Tech

The industry, once shunned by investors, has regained its mojo, fueled in part by a rise in digital ad spending. “This sector has been out of favor for so long and largely has been ignored,” said LUMA’s Founder & CEO, Terry Kawaja. But a recent surge of public and private investment in the category indicates there has been a change in tune, he said. Click the link to read the full article.Keep Reading

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AdExchanger: Prepare for the Mother of All M&A Booms

2021 has tremendous potential for exponential M&A activity based on 8 elements affecting the public market and digital media, marketing & technology industries. Terry projects these elements will lead to “the mother of all M&A booms.” 8 Elements Affecting M&A Activity: Economic Recovery Digital Acceleration Changing Floorplates Triopoly Headwinds Private Equity Appetite Corporate Restructuring Buyer Currency Public Company Competition Click the link to read the full article.Keep Reading

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How Apple, Google Are Killing the Advertising Cookie

After years of debate, Apple Inc. and Google are making separate moves to effectively kill the software marketers use to track your online activity and tailor ads specifically for you. The moves are upending the way companies have reached audiences and made money from ads since the earliest days of the internet. Review the article noting LUMA’s Terence Kawaja own personal twist on Apple’s ATT system.Keep Reading

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AdExchanger: The Big Story – Unicorns Everywhere

Late last year, with the end of the pandemic hopefully in sight, LUMA was beginning to see investor confidence return. If anything, that cautious optimism was understated, as this Spring, LUMA saw the best quarter in deals that it had ever seen. This week on The Big Story, we welcome back Conor McKenna, LUMA Director (not VP, as we misstated in the podcast), to talk about the wild influx of early 2021 deal-making that saw seven transactions of more than $1 billion. Click the button to listen to the conversation.Keep Reading

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AdExchanger: How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners Director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. To check out Conor McKenna’s full interview on the market in the article, click the button.Keep Reading

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The New York Times: Wall Street’s New Favorite Deal Trend Has Issues

Known as SPACs, these shell companies allow businesses to sell shares to the public with different disclosure than usual. What could go wrong? SPAC stands for special purpose acquisition company, the biggest thing in financial markets of the moment. Hundreds of these publicly traded shell companies are being created by everyone from KKR, the leveraged-buyout firm, to Alex Rodriguez, the baseball player turned entrepreneur. Just on Tuesday, the football player Colin Kaepernick filed for his own $250 million SPAC. These vehicles have only one purpose: to find a private company and buy it, usually within two years.Keep Reading

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Adweek: How ’Horizontality’ Is Driving M&A in Ad Tech

Ad Tech is back in vogue with the investment community and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic. Speaking at Adweek’s Outlook 2021: The Year Ahead in Marketing and Media event Wednesday, Terence Kawaja, CEO of investment bank LUMA Partners, told virtual attendees that after a dip in M&A activity in early 2020, the ad-tech, mar-tech and digital content sector saw a 20% annual increase in deals with 96 such purchases in Q4. Click the link to read the full article.Keep Reading

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AdExchanger: The Top 5 Takeaways On Dealmaking In 2020 And What To Expect In The Year To Come

Here’s 2020 in a nutshell from the investment banker’s point of view: “Turmoil caused acceleration and unexpected change, and it was a breeding ground for opportunity,” says Conor McKenna, a VP at LUMA Partners. After stalling to near zero during the first three months of the pandemic, conversations and negotiations started to pick up again in the third quarter of 2020, bearing fruit in what became a busy back half for strategic M&A, according to LUMA’s 2020 Full Year Market Report. Click the button to review the article.Keep Reading