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AdExchanger: The Big Story – Unicorns Everywhere

Late last year, with the end of the pandemic hopefully in sight, LUMA was beginning to see investor confidence return. If anything, that cautious optimism was understated, as this Spring, LUMA saw the best quarter in deals that it had ever seen. This week on The Big Story, we welcome back Conor McKenna, LUMA Director (not VP, as we misstated in the podcast), to talk about the wild influx of early 2021 deal-making that saw seven transactions of more than $1 billion. Click the button to listen to the conversation.Keep Reading

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AdExchanger: How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners Director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. To check out Conor McKenna’s full interview on the market in the article, click the button.Keep Reading

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The New York Times: Wall Street’s New Favorite Deal Trend Has Issues

Known as SPACs, these shell companies allow businesses to sell shares to the public with different disclosure than usual. What could go wrong? SPAC stands for special purpose acquisition company, the biggest thing in financial markets of the moment. Hundreds of these publicly traded shell companies are being created by everyone from KKR, the leveraged-buyout firm, to Alex Rodriguez, the baseball player turned entrepreneur. Just on Tuesday, the football player Colin Kaepernick filed for his own $250 million SPAC. These vehicles have only one purpose: to find a private company and buy it, usually within two years.Keep Reading

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Adweek: How ’Horizontality’ Is Driving M&A in Ad Tech

Ad Tech is back in vogue with the investment community and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic. Speaking at Adweek’s Outlook 2021: The Year Ahead in Marketing and Media event Wednesday, Terence Kawaja, CEO of investment bank LUMA Partners, told virtual attendees that after a dip in M&A activity in early 2020, the ad-tech, mar-tech and digital content sector saw a 20% annual increase in deals with 96 such purchases in Q4. Click the link to read the full article.Keep Reading

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AdExchanger: The Top 5 Takeaways On Dealmaking In 2020 And What To Expect In The Year To Come

Here’s 2020 in a nutshell from the investment banker’s point of view: “Turmoil caused acceleration and unexpected change, and it was a breeding ground for opportunity,” says Conor McKenna, a VP at LUMA Partners. After stalling to near zero during the first three months of the pandemic, conversations and negotiations started to pick up again in the third quarter of 2020, bearing fruit in what became a busy back half for strategic M&A, according to LUMA’s 2020 Full Year Market Report. Click the button to review the article.Keep Reading