On November 10, 2016, Criteo closed its $250 million acquisition of HookLogic, a leading performance marketing company. LUMA acted as exclusive financial advisor to HookLogic in the transaction.
Commerce companies are now finding new opportunities to monetize their large audiences and significant data assets by augmenting revenues through advertising and driving conversions on their properties. HookLogic has stood out as a leader in this space by providing the platform retailers utilize to sell advertising on their sites. By doing this, HookLogic has also provided brand manufacturers the ability to promote their products at the point of purchase, driving performance-based marketing tied to actual sales. At LUMA, we expect this trend to continue as more companies work to tie advertising spend to business outcomes versus proxies.
Through the acquisition, Criteo will be able to expand its performance marketing business beyond retailers, to the brands that retailers sell, as well as increase its retail partner base. In addition to new clients, Criteo and HookLogic will also benefit from their collective data and predictive technologies, adding more value to existing clients.
HookLogic, the pioneer of performance marketing for brands, partners with the world’s leading retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is headquartered in New York, with offices in Ann Arbor, Mich.; Santa Monica, Calif.; London, Paris, São Paulo, Toronto and the Netherlands.
Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,000 employees in 31 offices across the Americas, EMEA and Asia-Pacific, serving 12,000 advertisers worldwide and with direct relationships with 17,000 publishers.