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On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith & Lindsay Rowntree are joined by Ruben Schreurs, CEO, Digital Decisions, to discuss the latest news in ad tech and martech including diving into LUMA’s Q2 2019 Market Report.Keep Reading

Last month, Accenture Interactive snapped up independent creative agency Droga5 in its biggest acquisition to date, following similar moves it has made in recent years to become a stronger competitor to ad agencies. But that acquisition spree is over for now as the company turns its attention to organizing its employees around the world, said Nikki Mendonça, global president of Accenture Interactive Operations at LUMA’s Digital Media Summit.Keep Reading

AdExchanger recaps fireside chat at Publicis Groupe’s Rishad Tobaccowala at LUMA’s Digital Media Summit.Keep Reading

In much of the marketing industry, what is old always becomes new again – usually with a different name or new buzzword. The current direct-to-consumer (DTC) craze is no exception. Just look at the DTC Brand LUMAscape created by LUMA, a US investment bank focused on digital media and marketing.Keep Reading

Beet.TV turns 13 and digital elites including LUMA’s Terry Kawaja highlight their journalistic achievements in the digital space.Keep Reading

LUMA’s VP Conor McKenna gives the good, the bad, and the ugly on the future of Ad Tech plus the upward boom of MarTech deals and how PE companies are getting in on the action.Keep Reading

The number of direct-to-consumer brands is ballooning, as are predictions of the traditional FMCG sector’s demise, yet people underestimate the resilience and capability of the established giants.Keep Reading

LUMA CEO Terence Kawaja, whose LUMAscapes showing the vast jumble of marketing-tech players have been staples at marketing conferences for years, unveiled his latest creation at the ANA Masters of Marketing Conference in Orlando on Thursday. The D2C LUMAscape shows direct-to-consumer startups that have been eating away at big established behemoths like Procter & Gamble Co.Keep Reading

LUMA CEO & Founder Terry Kawaja urged marketers to look at the success models of direct-to-consumer brands at the ANA 2018 Masters of Marketing: Direct Growth conference.Keep Reading

LUMA presents “The 2018 Summer of Data” featured in AdExchanger’s “Data-Driven Thinking” series.Keep Reading

AdExchanger’s podcast last week had an interview with LUMA Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded LUMAscape slide, which features all the old-time ad tech companies that got a piece of the action between advertiser and publisher in the media buying business. You may notice that many of the companies on that slide are gone. And their demise has probably enriched Kawaja, who seems preternaturally able to spot trends.Keep Reading

Cheddar’s Peter Gorenstein speaks with LUMA Partners CEO Terence Kawaja at the Cannes lIONS Festival about the media M&A landscape, and what he thinks might be AT&T’s next move.Keep Reading

There can barely have been a moment in time so filled with anxiety over digital advertising techniques as 2018. In the last few years since the advent of “programmatic”, many ad buyers have become used to using customer data from a variety of sources to piece together profiles that can target audiences through networks, wherever they may be.Keep Reading

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at LUMA’s Digital Media Summit in New York City on Tuesday.Keep Reading

Insight 1: Facebook and Google represent 90% of the growth in digital marketing. This means that for every “new” dollar that enters the system, Facebook and Amazon effectively receive 90 cents, according to Conor McKenna, VP of banking at LUMA Partners and our opening keynote speaker.Keep Reading

A new category has appeared in the LUMAscape, the marketing technology taxonomy defined by investment bank LUMA Partners. It’s called “identity,” and it’s much more than just branding or semantics: It’s a fundamental shift in the way marketers approach their customers — the foundation for all brand engagements.Keep Reading

Simply put, these are your recommended action items for taking advantage of the biggest movements sweeping the digital marketing landscape in 2018. Good luck!Keep Reading

Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue.Keep Reading

Rather than trying to make the change from generic metrics such as clicks and views to measuring true efficiency in one giant leap, there is a mid-step the industry can take along the path to effectiveness and it involves paying more attention to engagement.Keep Reading

If you spend any time on Twitter and follow any media industry people, you’ll often come away dizzy and fairly certain that every media company is buying everyone. It started a year ago when AT&T announced it had reached an agreement to buy Time Warner. Things really turned upside down when 21st Century Fox — just three years after trying to buy Time Warner — signaled it wanted to sell some assets to Disney. Then on Thursday, it was reported that Comcast may buy some of Fox. Or Verizon may.Keep Reading

Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan but, for other online retailers, all is not lost, according to one marketing industry expert.Keep Reading

Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science, according to Brian Andersen of LUMA Partners.Keep Reading

Growth in programmatic spend represents a seismic shift in contemporary media practice, with only 13% of display ad sales sold using such technology in 2012, compared to 70% in 2016. Investment advisor outfit LUMA Partners has performed arguably an unrivaled performance in mapping the space (see above for an example of its agenda-setting LUMAscape) but even this is puzzling upon first sight, especially for marketers tasked with a multitude of other responsibilities, besides digital media buying.Keep Reading

The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Ad tech impresario and content marketing master Terry Kawaja hustled to the marina to gin up a handy ad tech map based on his (in)famous LUMAscape industry charts.Keep Reading

In this video interview, LUMA Partners founder and CEO Terence Kawaja spoke with Beet.TV at LUMA’s own Digital Media Summit, where he delivered a State Of Digital Media address he said puts “the case for optimism”.Keep Reading

LUMA Partners clocked 13 ad tech deals this quarter with 11 acquisitions valued at more than $100 million, a pace similar to its M&A category results for every quarter over the past year. Oracle Data CloudKeep Reading

Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016, according to reports released this week by investment banks LUMA Partners, JEGI and Petsky Prunier.Keep Reading

LUMA Partners released its latest report analyzing M&A and investment highlights in the marketing automation sector.Keep Reading

Terry Kawaja sits down with Michael Kassan to talk about the industry-encompassing LUMAscapes, charts that plot all the intermediators between advertisers and publishers in the marketplace.Keep Reading

The threats are mounting. With challenges like viewability, fraud and ad blocking rising, the online ad industry could risk falling, just as Rome’s empire did before it.Keep Reading

Last year was a good year for mergers and acquisitions (M&A). That’s according to the Q1 2016 Marketing Report released by LUMA Partners, a strategic advisory and boutique investment bank. LUMA also follows and maps the growth of various digital sectors — from mobile, to gaming, to martech.Keep Reading

Study Finds Only 40% of Digital Buys Going to Working Media.Keep Reading

2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to Brian Andersen of LUMA Partners. He will speak Wednesday at AdExchanger’s Industry Preview conference about the ad tech-mar tech convergence and examine what the future holds.Keep Reading

“They’re the sort of boring, block-and-tackling kind of guys that are not paying a lot [for acquisitions], but then turning them into hugely profitable businesses that are growing,” says Terence Kawaja, CEO of LUMA Partners.Keep Reading

Meanwhile, data from LUMA Partners, a strategic advisory firm focused on digital media, tells a similar story for the U.S.Keep Reading

The closing session at our last MarTech Conference in San Francisco was an all-star fireside chat, “Follow the Martech Money: VCs, IPOs, and M&A”, with three leading venture capitalists and one of the most influential investment bankers in the marketing tech space, Brian Andersen ChiefmartechKeep Reading

It is with great pleasure that I announce a major expansion of the LUMA partnership. Joining LUMA Partners in our West Coast offices are Mark Greenbaum (second from left) and Dick Filippini (far left); two very experienced bankers from GCA Savvian.Keep Reading

There are over 2,500 companies on the many advertising- and marketing-tech industry landscape slides produced by investment bank LUMA Partners, from display to search to video to native. Yet LUMA’s own analysis is that little more than one in 20 will likely exit for more than $75 million.Keep Reading

While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV.Keep Reading

The founder and CEO of LUMA Partners LLC neatly separated all the major players into two sets, and for about a half an hour Kawaja explained how they’re different, how they’re the same and how ultimately they will work with each other.Keep Reading

If the digital advertising people getting high on “programmatic” trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry’s leading media finance advisors. LUMA Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital trading, typically using laser-like scientific targeting, are “in two very different places”. So digital executives trying to unlock TV using programmatic mechanisms must treat TV buyers “in a manner that they’re used to”.Keep Reading

Every good story needs a hero. Back when I wrote The Search, that hero was Google – the book wasn’t about Google alone, but Google’s narrative worked to drive the entire story.Keep Reading

According to Gartner, by 2015 the technology budget of CMOs will likely exceed that of CIOs. There is no question that marketing has become more data-driven and technology-driven than in the past. “Analytics,” “algorithms,” “optimization” – terms that in the past were typically relegated to the cubicles of specialized marketing analysts – are now part of the daily conversation in the CMO suite. Much has been written about audience targeting, programmatic buying, real-time bidding, data management, etc., showcasing impressive advances made in advertising over the past few years.Keep Reading

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily refereneable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.Keep Reading

You can’t move these days for new research indicating the rise of of “second-screeners” — those of us who watch television while using a handheld device. But, as upstart operators scurry around trying to exploit that fact with variants of social or interactive TV add-ons, what is the real business opportunity here?Keep Reading

Here’s the latest chart from investment bankers Luma Partners.Keep Reading

Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and real action is elsewhere in tech.Keep Reading

When Terence Kawaja started working on a map of the digital advertising universe in 2009, it was never meant to see the light of day.Keep Reading