Among the myriad issues driving change and innovation in the media and marketing ecosystem, no topic is as fraught — and as misunderstood – as identity-driven marketing. But personalized marketing also has driven an increasingly vocal backlash against the now widespread practice of tracking individuals across websites, mobile apps, and even offline activities like grocery store purchases.
To understand identity-based marketing, we assembled three experts: Anneka Gupta, President of LiveRamp, Debora Tomlin, former Chief Marketing Officer of NortonLifeLock, and Terence Kawaja, Founder and CEO of LUMA Partners.
Click the button to review the discussion. P&G Signal 360