Terence Kawaja joins Mathieu Roche, host of The ID5 Podcast, for their series Future-proofing Digital Advertising to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry.
• Is the digital advertising industry growing sustainably?
• Will consolidation of the digital advertising industry hinder the growth trajectory of the industry itself?
• Are publishers and brands moving away from data-driven/audience-driven approaches, or are we living in a data-driven world no matter what?
• What impact are tech giants having on the industry? Do they pose a risk for the future of sustainable digital advertising?
In the end, Kawaja shares his advice on what we can do to ensure that the industry becomes more sustainable.