ad:tech San Francisco 2012 Keynote

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Mention “the slide” to any industry vet and they’ll immediately know that you’re talking about Terry Kawaja’s infamous “LUMAscapes”. Whether it’s how trading desks like Cadreon relate to DSPs like Turn in the display ecosystem, how Tremor feeds into Akamai in video and other companies across social, e-commerce, mobile, search and more, the LUMAscapes are, in the words of Google’s Neal Mohan, “the clear industry standard when it comes to understanding the digital media economy.”

LUMA’s CEO Terence Kawaja outlines at ad:tech San Francisco the most significant challenges and opportunities to companies trying to succeed in these rapidly evolving and inter-related ecosystems.