AdAge: One of the Biggest Changes in Marketing LUMA’s Kawaja on Direct-to-Consumer Trend

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AdAge - Terry Interview 10_29_2018 V2

LUMA CEO Terry Kawaja gave one of the most provocative talks at the Associate of National Advertisers’ annual
“Masters of Marketing” conference. He sits down with AdAge to break down why he’s bullish on the direct-to-consumer trend.