AdAge: The Blurring of D-To-C and Established Brands

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The Blurring of the D-To-C and Established Brands

When Terry Kawaja, founder of investment bank LUMA Partners, stood on stage at the Association of National Advertisers’ annual Masters of Marketing conference last year and told a packed crowd that they should fire their CMOs, a challenge was set. Click the button below to review the full article.

AdAge