AdExchanger: Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

AdExchanger_Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument.

“It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder of digital consultancy Sparrow Advisers, speaking at LUMA’s Digital Media Summit earlier this week.

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