Adweek: Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic Paralysis

Despite online audiences and engagement spiking amid global stay-at-home orders, the economic impact of the Covid-19 pandemic has not spared the digital ad market.

The pandemic has laid waste to bottom lines and upped the pressure for companies to bulk up or bow out. Yet despite it all, some players are still finding ways to thrive.

Click the button to review Terence Kawaja, Founder and CEO of noted investment bank LUMA Partners, thoughts on how AdTech will fare amid this environment.

Adweek