Adweek: What Will Drive the Next Wave of M&A in MarTech

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After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions.

Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, LUMA Partners Q4 2019 Market Report found, the number of media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year.

Click the button below to check out Adweek’s latest article and access LUMA’s Q4 2019 Market Report here.