Adweek: TransUnion to Buy Tru Optik

TransUnion, the country’s third-largest credit reporting agency, is buying data company Tru Optik in a deal understood to be worth north of $100 million. Investment bank Luma Partners helped broker the deal. Founder and CEO Terence Kawaja told Adweek that M&A discussion in the space is about to experience a surge after a hiatus caused by the economic impact of the pandemic.

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