Axios: Adtech Bounces Back

Axios: AdTech Bounces Back

There’s been an explosion in advertising and marketing tech deals this year, according to new data, a sign of life for a sector that not long ago was looking ready to crumble with the deprecation of third-party tracking cookies.

Why it matters: A collision of recent events — including the surge in e-commerce, gaming and streaming during the pandemic, a massive recovery in advertising, and the race to replace cookies — has made ad and marketing tech firms more palatable to public shareholders and more intriguing to private investors.

Click the link to read the full article.
Axios