Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers.
More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses are suffering from the effects of COVID-19.
That is the assessment of a seasoned digital media deal-maker and trends-watcher.
Beet.TV interviews LUMA Partners’ CEO Terence Kawaja on his assessment of Apple’s planned change to IDFA (Identity For Advertisers), which will be made opt-in only on the user end.
Click the button to view the interview.