Beet.TV: Identity Tech Will Figure In Media M&A

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The online advertising world is now navigating a set of seemingly contradictory trends.

On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting.

The digital marketing world’s arch deal-maker says that adds up to a “double-edged sword”.

Beet.TV