Beet.TV: Privacy Outcry Means Uncertainty But Recovery

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Terence Kawaja sits down with Beet.TV at The Relevance Conference

SANTA BARBARA — The marketing industry has been thrown into turmoil by a collection of digital privacy scandals and regulatory responses that have changed the nature of ad targeting.

But it will recover as one which executes similar opportunities on a different basis.

That is according to one of the arch dealmakers responsible for stewarding billions of dollars in ad-tech M&A activity in the last few years.

In this video interview with Beet.TV, LUMA Partners Founder and CEO Terry Kawaja describes the impact of the “tech-lash”, the GDPR and CCPA legislation providing a response, and how ad-tech is refocusing from indiscriminate targeting to truly understanding real users.

For the full article by Beet.TV and to watch the video, click the button below.