SANTA BARBARA — The marketing industry has been thrown into turmoil by a collection of digital privacy scandals and regulatory responses that have changed the nature of ad targeting.
But it will recover as one which executes similar opportunities on a different basis.
That is according to one of the arch dealmakers responsible for stewarding billions of dollars in ad-tech M&A activity in the last few years.
In this video interview with Beet.TV, LUMA Partners Founder and CEO Terry Kawaja describes the impact of the “tech-lash”, the GDPR and CCPA legislation providing a response, and how ad-tech is refocusing from indiscriminate targeting to truly understanding real users.
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