Digiday: How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’

Digiday_ How Microsoft plans to storm adland

Following a brace of acquisition deals where it announced its intention to spend up to an (estimated) $70 billion on Activision Blizzard and Xandr, Microsoft’s advertising ambitions are starting to become a bit more clear.

Speaking earlier this week at the Digital Media Summit hosted by LUMA Partners, an investment bank known for brokering deals in the ad tech sector, Microsoft Advertising Corporate VP Rob Wilk outlined his vision to take on adland’s triumvirate.

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Digiday