Digiday: ‘It’s the Gut of Ad Tech’: Inside the Rise of dmexco

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Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 people from around the world and takes a sizable bite of ad tech’s marketing budget.Digiday