Gigaom: Second-Screen Hopefuls Hard-pressed to Disrupt Hollywood ‘Cabal’

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You can’t move these days for new research indicating the rise of of “second-screeners” — those of us who watch television while using a handheld device.
But, as upstart operators scurry around trying to exploit that fact with variants of social or interactive TV add-ons, what is the real business opportunity here? Gigaom