Adweek: How ’Horizontality’ Is Driving M&A in Ad Tech

Adweek Outlook 2021_Ad Tech and M&A Horizontality

Ad Tech is back in vogue with the investment community and, more importantly, buyers, as the once unpopular sector is one of a handful that have benefited from the Covid-19 pandemic.

Speaking at Adweek’s Outlook 2021: The Year Ahead in Marketing and Media event Wednesday, Terence Kawaja, CEO of investment bank LUMA Partners, told virtual attendees that after a dip in M&A activity in early 2020, the ad-tech, mar-tech and digital content sector saw a 20% annual increase in deals with 96 such purchases in Q4.

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Adweek