How Apple, Google Are Killing the Advertising Cookie

Bloomberg-Apple/Google

After years of debate, Apple Inc. and Google are making separate moves to effectively kill the software marketers use to track your online activity and tailor ads specifically for you. The moves are upending the way companies have reached audiences and made money from ads since the earliest days of the internet.

Review the article noting LUMA’s Terence Kawaja own personal twist on Apple’s ATT system.

Bloomberg