iMedia Connection: How to Simplify the Display Landscape

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How to Simplify- imedia

According to eMarketer, spending on display is set to outpace paid search by 2015 — that’s just three years from now. That’s exciting, but it’s also concerning. Right now, the display media industry is experiencing a tremendous consolidation, happening through both acquisition and organic evolution of established companies. But the reality is that the display media industry remains complex and fractured. That complexity may mean that display won’t reach such predicted heights. imedia connection