MediaPost: Fighting the LUMA Chart: Criteo’s Greg Coleman Lets the Numbers Do the Talking

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The biggest challenge an ad solutions provider faces in a pitch session these days in that damnable “Luma Chart,” says Criteo President Greg Coleman. The former sales exec from Huffington Post, Yahoo and AOL now heads the international retargeting company and says that he knows his audience of marketers have heard it all before. “I say thanks for your time, and then I will ask them to promise me they won’t listen to anything I am about to tell them. The reason is that I will sound like the last 25 people I came after.” MediaPost