Modern Retail: ‘It’s safer to sell pickaxes than mine for gold’: New infrastructure companies are capitalizing on the DTC boom

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Direct-to-consumer brands were born out of — or so founders say — a desire to do everything, cutting out middlemen like retail partners and establishing direct connections with customers that create a feedback loop of insight-fueled product development. The goal was to build better brands with fewer hands in the pot. But online growth has proven to be far from limitless.

Modern Retail