Optimizely: 2019 ANA Masters of Marketing: Top Three Takeaways

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Optimizely’s review on the 2019 ANA Masters of Marketing

Last year, Direct to Consumer (D2C) brands stole the show, most notably in Terry Kawaja’s presentation, ‘Fire your CMO‘ presentation. This year, as first-time sponsors, we were surprised that D2C brands were largely absent from both the stage and the conference floor. Click the button to read the full article.