Digiday: The Race to the Single Platform Has Begun

Share This

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

Earlier this year, Terrence Kawaja, well-known investment banker and ad tech divinator, rattled many nerves when he predicted an imminent wave of consolidations and failures in the ad tech sector. Of the roughly 2,000 companies involved in advertising technology, he estimated that no more than 150 will live to see a successful liquidity event. Digiday