AdExchanger: The Great Ad Tech Cleanup

Featured column written by Terence Kawaja Following the acquisitions of Rocket Fuel, MaxPoint Interactive and YuMe and the divestiture of Tremor Video’s demand-side business, there will be no public ad tech companies with an I/O media model by the first quarter of next year, except for Criteo, which is its own category. It’s the end of an era, but let’s walk down memory lane to understand how the Great Ad Tech Cleanup came to be.Keep Reading

LUMA Institute 

LUMA Digital Brief 014 – Market Report Q1 2017

M&A activity led by private equity and telcos was the main story in 2016 and we expect this trend to continue into 2017 as the digital media space matures. Altice and Singtel led the way in Q1, acquiring scaled Ad Tech businesses in Teads / Audience Partners and Turn respectively. In MarTech, Dunn & Bradstreet acquired Avention to grow its portfolio of sales and marketing tools, two years after acquiring NetProspex. Publisher consolidation in the digital space was highlighted by Gothamist, PureWow, Spanfeller Media Group, Upworthy and US Weekly all being acquired.Keep Reading