Industry News 

Ad Exchanger: LUMA’s Digital Marketing Report is Out

The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted scene for ad tech. The same is true this year, though a few metrics stick out. For one, although every category is down in the past year, the market collapse fell heavily on SaaS companies, a category that excludes agencies. Of all the verticals LUMA tracks (agencies, tech services, marketing clouds, digital content and gaming, platform giants, martech and ad tech), only agencies, which are down 8% on average, outperformed the S&P 500 (down 14%).Keep Reading