LUMA Content 

Q2 2022 Market Report

Q2 2022 Market Report Round-Up Amidst the worst H1 in 52 years for the S&P, the Digital Media and Marketing ecosystem has not been immune to the exogenous factors plaguing the broader economy. Ongoing inflation, rising interest rates, the continued conflict in Europe, and the threat of a recession at home have put pressure on public equities and raised market uncertainty, which is the biggest inhibitor of deal-making. Despite external challenges, the business fundamentals and underlying ecosystem trends in the Ad Tech, MarTech and Digital Content verticals remain strong.Keep Reading
LUMA Content 

The State of Privacy and Identity

Sean Downey, VP of Google Marketing Platforms talks to Terence Kawaja and Brian Andersen about some of the changes that brands are facing today when it comes to digital marketing. At LUMA’s Digital Media Summit, Sean dives into the value of the modern-day consumer by connecting data, innovating with new technology and embracing a culture of experimentation.Keep Reading
LUMA Content 

Q1 2022 Market Report

Despite a challenging quarter in the public markets, the Digital Media and Marketing ecosystem showed continued strength in M&A and private financings. While other industries experienced a “post-honeymoon” quarter after a string of new, macro challenges, Digital Media and Marketing grew M&A throughout the quarter. Total M&A count was robust, experiencing 24% YoY growth since Q1 2021, with Digital Content the clear victor seeing more than 50% growth since last year. Deal activity fell short in scaled transactions (>$100mm), down nearly a third from the previous quarter (23 vs. 33).Keep Reading
LUMA Content 

2021 Full Year Market Report

LUMA is excited to announce the release of our Full Year 2021 Market Report! 2021 was yet another active year in the Digital Media and Marketing ecosystem. Between M&A, public market, and private financing activity, 2021 reflects a banner year for the ecosystem in many respects. We continue to observe notable trends driving investment and deal activity, best highlighted by “LUMA’s M&A Themes.” Our six themes – CTV, Mobile App, Data & Identity, Commerce Media, Audio, and “End-game Programmatic Consolidation” – have accounted for a disproportionate amount of M&A activity.Keep Reading
LUMA Content 

LUMA Digital Brief 025 — Market Report Q3 2019

LUMA presents Digital Brief 025 — Market Report Q3 2019 LUMA’s latest Market Report highlights the public and private markets during Q3 2019. It was another strong quarter for M&A, with the highest deal volume over the last year. The digital content and D2C sectors were particularly strong, with significant quarter-to-quarter increases, while private equity buyers continue to be the most active, leading a number of $100M+ transactions in the quarter.Keep Reading
LUMA Content 

LUMA Digital Brief 024 — Market Report Q2 2019

LUMA presents Digital Brief 024 — Market Report Q2 2019 LUMA’s latest Market Report highlights the public and private markets during Q2 2019. It was a particularly strong quarter for M&A, with the most deal activity (both volume and value) over the last year. This was not limited to a single sector, as M&A activity was up across all coverage areas, Ad Tech, MarTech, Digital Content, and D2C. In the public markets, Ad Tech and MarTech both saw another quarter of growth, though there remain clear delineations between over-and-under performers in each sector.Keep Reading