acquired by,

acquired by

Martin has been acquired by PubMatic

We’re pleased to announce that Martin, a media measurement and reporting platform, has entered into a definitive agreement to be acquired by PubMatic (Nasdaq: PUBM).

The acquisition is in response to growing demand from PubMatic’s buy-side customers for enhanced tools to take advantage of PubMatic’s global omnichannel inventory, including market-leading addressability solutions like Connect and innovative technology to supply path optimization. The transaction closed mid-September 2022, subject to customary closing conditions.

LUMA acted as exclusive financial advisor to Martin on the transaction.