to merge with , Pending

to merge with


The Rubicon Project merges with Telaria Video

We are pleased to announce that The Rubicon Project (NYSE:RUBI) and Telaria (NYSE:TLRA) have agreed to merge in a stock-for-stock transaction. The combination will create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. 

Together, Rubicon Project and Telaria will enable thousands of publishers to connect with hundreds of buyers and brands, creating a global, independent alternative to closed players in the ecosystem. In addition, the combined company will be an essential omnichannel partner for buyers across formats, screens and geographies. Both companies bring premium publisher partnerships and unique technical capabilities: Telaria as a leader in CTV, and Rubicon Project as an expert in scaled programmatic operations. LUMA advised Rubicon Project on the transaction.

* Deal value as of 12/18/2019