We are pleased to announce that The Rubicon Project (NYSE:RUBI) has closed its merger with Telaria (NYSE:TLRA) in a stock-for-stock transaction. The combination will create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Together, Rubicon Project and Telaria will enable thousands of publishers to connect with hundreds of buyers and brands, creating a global, independent alternative to closed players in the ecosystem. In addition, the combined company will be an essential omni-channel partner for buyers across formats, screens and geographies. Both companies bring premium publisher partnerships and unique technical capabilities: Telaria as a leader in CTV, and Rubicon Project as an expert in scaled programmatic operations. LUMA advised Rubicon Project on the transaction.