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Talking Stack: LUMA Digital Brief 2019 + Why Data Activation Matters | 50

Talking Stack identifies LUMA’s Digital Brief 024 — Market Report Q2 2019 as the “Report of the week”. Podcast team David Raab, Chitra Iyer, and Anand Thaker talk about the rise and rise of the customer data management space as well as how the need for improved data activation and platform integration is going to impact the space; the need for a D2C expert on the Talking Stack and other little nuggets from the report.Keep Reading

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Beet.TV: Identity Tech Will Figure In Media M&A

The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world’s arch deal-maker says that adds up to a “double-edged sword”.Keep Reading

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Business Insider: Accenture Interactive Exec Says It’s ‘Time to Put The Checkbook Away’

Last month, Accenture Interactive snapped up independent creative agency Droga5 in its biggest acquisition to date, following similar moves it has made in recent years to become a stronger competitor to ad agencies. But that acquisition spree is over for now as the company turns its attention to organizing its employees around the world, said Nikki Mendonça, global president of Accenture Interactive Operations at LUMA’s Digital Media Summit.Keep Reading

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Business Insider: ‘S4 is too small, too narrow, and too yesterday’

Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data’s Epsilon marketing unit to bolster its data capabilities and expand its digital business in North America. That move makes the company more relevant to its clients, Rishad Tobaccowala, Publicis’ chief growth officer, said, speaking to former GroupM executive Rob Norman at the LUMA’s Digital Media Summit on Tuesday in New York City.Keep Reading

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AdExchanger: Black Eyes Aside, Ad Tech Actually Had A Decent Q1

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors in the economy, said Terry Kawaja, CEO and Founder of investment bank LUMA Partners.Keep Reading

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AdExchanger: Why IBM Is Leaving The Marketing Cloud Business

IBM is bowing out of MarTech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. LUMA Partner’s Terence Kawaja weighs in on IBM’s exit from the MarTech space.Keep Reading

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Beet.TV: Charting The Rise Of Direct-to-Consumer Brands with LUMA’s Kawaja

Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO Terry Kawaja.Keep Reading

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AdAge: Brand Playbook: Learn the ABCs to DTC

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught dueling for consumer dollars might do well to adopt some of the marketing strategies that startup brands have deployed from infancy. Check out LUMA’s Terry Kawaja in AdAge’s latest article.Keep Reading