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Adweek: 2019: The Year of Ad-Tech Darwinism

As 2019—and the decade—draw to a close, the media industry has witnessed a host of closures, fire sales and a rapidly accelerating number of mergers in ad tech. Many have dubbed this as the end of the golden era of ad tech, or the ad network, and the beginning of a more Darwinist era where only the strongest in the sector will survive. Click the button to check out Adweek article.Keep Reading

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Ad Age Ad Lib: Terence Kawaja Talks CTV Streaming Wars and More

In a conversation that ranges from the upcoming streaming wars to the ongoing direct-to-consumer trend to a look ahead at next month’s CES, Terence Kawaja gives a general sense of the state of things from his vantage point of an investment banker obsessed with digital media and marketing. Oh, he is also, pretty funny. For an investment banker.Keep Reading

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Optimizely: 2019 ANA Masters of Marketing: Top Three Takeaways

Last year, Direct to Consumer (D2C) brands stole the show, most notably in Terry Kawaja’s presentation, ‘Fire your CMO‘ presentation. This year, as first-time sponsors, we were surprised that D2C brands were largely absent from both the stage and the conference floor. Click the button to read the full article.Keep Reading

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Ad Age: The Blurring of D-To-C and Established Brands

When Terry Kawaja, founder of investment bank LUMA Partners, stood on stage at the Association of National Advertisers’ annual Masters of Marketing conference last year and told a packed crowd that they should fire their CMOs, a challenge was set. Click the button below to review the full article.Keep Reading

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Beet.TV: Privacy Outcry Means Uncertainty But Recovery

SANTA BARBARA — The marketing industry has been thrown into turmoil by a collection of digital privacy scandals and regulatory responses that have changed the nature of ad targeting. But it will recover as one which executes similar opportunities on a different basis. That is according to one of the arch dealmakers responsible for stewarding billions of dollars in ad-tech M&A activity in the last few years.Keep Reading

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Modern Retail: ‘It’s safer to sell pickaxes than mine for gold’: New infrastructure companies are capitalizing on the DTC boom

Direct-to-consumer brands were born out of — or so founders say — a desire to do everything, cutting out middlemen like retail partners and establishing direct connections with customers that create a feedback loop of insight-fueled product development. The goal was to build better brands with fewer hands in the pot. But online growth has proven to be far from limitless.Keep Reading

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Talking Stack: LUMA Digital Brief 2019 + Why Data Activation Matters | 50

Talking Stack identifies LUMA’s Digital Brief 024 — Market Report Q2 2019 as the “Report of the week”. Podcast team David Raab, Chitra Iyer, and Anand Thaker talk about the rise and rise of the customer data management space as well as how the need for improved data activation and platform integration is going to impact the space; the need for a D2C expert on the Talking Stack and other little nuggets from the report.Keep Reading

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Beet.TV: Identity Tech Will Figure In Media M&A

The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming important. Yet, on the other, regulation is now limiting some of the excesses of ad targeting. The digital marketing world’s arch deal-maker says that adds up to a “double-edged sword”.Keep Reading

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Business Insider: Accenture Interactive Exec Says It’s ‘Time to Put The Checkbook Away’

Last month, Accenture Interactive snapped up independent creative agency Droga5 in its biggest acquisition to date, following similar moves it has made in recent years to become a stronger competitor to ad agencies. But that acquisition spree is over for now as the company turns its attention to organizing its employees around the world, said Nikki Mendonça, global president of Accenture Interactive Operations at LUMA’s Digital Media Summit.Keep Reading

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Business Insider: ‘S4 is too small, too narrow, and too yesterday’

Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data’s Epsilon marketing unit to bolster its data capabilities and expand its digital business in North America. That move makes the company more relevant to its clients, Rishad Tobaccowala, Publicis’ chief growth officer, said, speaking to former GroupM executive Rob Norman at the LUMA’s Digital Media Summit on Tuesday in New York City.Keep Reading

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AdExchanger: Black Eyes Aside, Ad Tech Actually Had A Decent Q1

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factors in the economy, said Terry Kawaja, CEO and Founder of investment bank LUMA Partners.Keep Reading

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AdExchanger: Why IBM Is Leaving The Marketing Cloud Business

IBM is bowing out of MarTech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. LUMA Partner’s Terence Kawaja weighs in on IBM’s exit from the MarTech space.Keep Reading

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Beet.TV: Charting The Rise Of Direct-to-Consumer Brands with LUMA’s Kawaja

Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO Terry Kawaja.Keep Reading

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AdAge: Brand Playbook: Learn the ABCs to DTC

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught dueling for consumer dollars might do well to adopt some of the marketing strategies that startup brands have deployed from infancy. Check out LUMA’s Terry Kawaja in AdAge’s latest article.Keep Reading