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Beet.TV: Charting The Rise Of Direct-to-Consumer Brands with LUMA’s Kawaja

Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO Terry Kawaja.Keep Reading

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AdAge: Brand Playbook: Learn the ABCs to DTC

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught dueling for consumer dollars might do well to adopt some of the marketing strategies that startup brands have deployed from infancy. Check out LUMA’s Terry Kawaja in AdAge’s latest article.Keep Reading