Axios: The ad tech industry’s record rebound

A record number of advertising and marketing technology companies went public last year, according to the 2021 Full Year Market Report from LUMA Partners, a leading media and marketing investment firm. Deal volume among ad tech, marketing tech and digital media companies soared 82% year-over-year. Why it matters: It wasn’t long ago that investors were pulling back from the ad tech industry, fearing it would crumble as the sector moved away from tracking cookies and toward privacy-focused targeting solutions. Get market news worthy of your time with Axios Markets. Subscribe for free.Keep Reading