The typical broad sell-side auction process simply doesn’t work for leading companies in today’s digital media and marketing industries. Proactively selling a company results in adverse selection and often sub-optimizes the result for entrepreneurs and their investors.
The LUMA Process involves a more strategic approach to corporate development. We actively engage with decision makers of the leading technology acquirers to provide objective advice regarding strategy and target selection. An introduction via this more organic approach creates opportunities for the targets and the results are more quality strategic matches and better outcomes for all.
Bought, Not Sold
At the end of the day we believe the best companies are bought, not sold. Most investment bankers say this but then engage on a typical auction process. We put our business model where our mouth is.