Turn Acquired by Amobee

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On 2/22/17, Amobee, a subsidiary of Singtel, announced plans to acquire Turn. The deal was valued at $310 million and the transaction was completed on 4/10/17

Strategic Rationale

Turn, a leading advertising technology company, offers a comprehensive suite of products for marketers, providing data management and analytics through its DMP and programmatic buying through its DSP. Through the acquisition of Turn, Amobee will expand its existing programmatic and data management capabilities, offering marketers an end-to-end advertising and data management platform across all channels, formats, and devices. This unified platform will help Amobee expand its presence beyond the U.S. and into the Asia Pacific, where parent company Singtel reaches over 640 million mobile subscribers across 22 countries. With global digital ad spend expected to exceed $200 billion in 2017, according to eMarketer, the acquisition of Turn will help Singtel capitalize on this massive opportunity as marketers increasingly shift advertising spend from traditional to digital media.

About TURN

Turn, a leading ad tech company, delivers real-time insights that transform the way media agencies and enterprises make marketing decisions. The Turn platform enables anonymous audience planning, data centralization, cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn works with the world’s top brands and agencies, including DirecTV, HP, Kia, Kraft Heinz, L’Oréal USA, Thomas Cook and Zales.

About Amobee

Amobee is a global marketing technology company serving the world’s leading brands and agencies. Amobee’s unified platform enables marketers to seamlessly plan and activate cross channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a wholly owned subsidiary of Singtel, one of the largest telecommunications companies in the world which reaches over 640 million mobile subscribers.

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