LUMA Digital Brief 013 – The Future of Sales Tech

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At LUMA, we’ve been closely monitoring the emerging ecosystem around Sales Technology. We first noted this trend in LUMA’s State of Digital Marketing report, where we unveiled the Sales Tech LUMAscape. Today we are releasing Digital Brief 013: The Future of Sales Tech. This report examines some of the key drivers behind the growth of this category, including:

– The convergence of MarTech and Sales Tech in B2B marketing
– Sales Tech’s role in making the individual sales person more effective in each step of the sales process, from pre-sale to post-sale
– Future challenges and opportunities for the Sales Tech ecosystem

The Future of Sales Tech Whitepaper_Final