Over $11 Billion in Client Outcomes

And counting . . .

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Client Successes

See our differentiated approach in action.

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Moat to be Acquired by Oracle

On April 18, 2017, Oracle announced it has agreed to acquire Moat, the fastest-growing digital measurement cloud company. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world’s largest brands and leading publishers. LUMA acted as a financial advisor to Moat in the transaction. Financial terms were not disclosed. Strategic Rationale The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.Keep Reading

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Turn Acquired by Amobee

On 2/22/17, Amobee, a subsidiary of Singtel, announced plans to acquire Turn. The deal was valued at $310 million and the transaction was completed on 4/10/17 Strategic Rationale Turn, a leading advertising technology company, offers a comprehensive suite of products for marketers, providing data management and analytics through its DMP and programmatic buying through its DSP. Through the acquisition of Turn, Amobee will expand its existing programmatic and data management capabilities, offering marketers an end-to-end advertising and data management platform across all channels, formats, and devices. This unified platform will help Amobee expand its presence beyond the U.S.Keep Reading

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Invidi acquired by ATT | Dish | WPP

On January 20, 2017, AT&T, WPP, and DISH closed their acquisition of INVIDI Technologies. INVIDI will continue operating independently, and each of the three owners named representatives to the board, with AT&T holding controlling interest. LUMA acted as exclusive financial advisor to Invidi in the transaction. Financial terms were not disclosed. Strategic Rationale With the acquisition of INVIDI, AT&T, DISH and WPP gain control of a leading addressable TV advertising platform.Keep Reading

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HookLogic Acquired by Criteo

On November 10, 2016, Criteo closed its $250 million acquisition of HookLogic, a leading performance marketing company. LUMA acted as exclusive financial advisor to HookLogic in the transaction. Strategic Rationale Commerce companies are now finding new opportunities to monetize their large audiences and significant data assets by augmenting revenues through advertising and driving conversions on their properties. HookLogic has stood out as a leader in this space by providing the platform retailers utilize to sell advertising on their sites.Keep Reading

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MarketShare Acquired by Neustar

On November 11, 2015, Neustar announced that it would acquire MarketShare Partners for $450 million in cash. The transaction is expected to result in approximately $60 million in tax benefits and $10-$15 million of cost synergies. Strategic Rationale Through the acquisition of MarketShare, Neustar will gain access to the company’s expertise in marketing planning and cross-channel attribution. Neustar has evolved in recent years from an information and security business to a broader information services and software business, with a strong focus on marketing technologies. MarketShare, with its CMO-level offerings, broadens Neustar’s MarTech solutions and elevates its importance to CMOs.Keep Reading

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Millennial Media Acquired by AOL

On 9/3/2015, AOL announced that it will acquire all outstanding shares of Millennial Media (NYSE: MM) for $1.75 per share in cash. The transaction was completed on 10/23/2015 following a successful tender offer.Keep Reading

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Unruly Acquired by News Corp

On 9/16/2015, News Corp announced that it would acquire Unruly Holdings Limited. News Corp has agreed to pay £58 million (approx. $90 million) in cash at closing and up to £56 million (approx. $86 million) in future consideration contingent upon the achievement of certain performance objectives. Led by Unruly’s three co-founders, Unruly will operate as a separate business unit, reporting to Rebekah Brooks.Keep Reading

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