Digital convergence is causing firms from many different sectors to have overlapping business models. Market leaders in the hardware, software, communications, marketing, media and commerce sectors are butting heads in an attempt to dominate the digital channel. Don’t Stop Competing, a parody set to Journey’s “Don’t Stop Believing”, attempts to capture some of the latest battles in the ongoing clash. The video was written for the 2010 web 2.0 Summit whose theme is Points of Control.