A Terence Kawaja Original

Following Amazon’s lead, Retail Media Networks (RMNs) have proliferated as a function of a perfect storm where privacy restrictions and data deprecation have led to the primacy of 1st party data and retailers and other companies with large consumer data pools look to augment their high volume, low margin business with a higher margin media business. The result is a segment that is poised to grow rapidly and see additional M&A activity.