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Beet.TV: After “Summer of Data,“ Ad-Tech M&A is Far From Over: Kawaja

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, ad-tech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that GDPR and an American equivalent could nix many modern ad-tech practices, Kawaja notes that the lights are still on and deals are still being done – in precisely the area thought to be under threat.Keep Reading

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Beet.TV: LUMA’s Kawaja: Less Interruptive Ads Are Central To Relevance

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The CEO & Founder of LUMA will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the opening day he will join Otter Media’s Tony Goncalvez and others on a panel titled Putting A Price On Content that will explore the “happy medium” between paid subscription models and ad-supported media.Keep Reading

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ZEDO: The Match.com for Ad Tech

AdExchanger’s podcast last week had an interview with LUMA Partners’ founder Terry Kawaja. You probably know a little about him because of his famously crowded LUMAscape slide, which features all the old-time ad tech companies that got a piece of the action between advertiser and publisher in the media buying business. You may notice that many of the companies on that slide are gone. And their demise has probably enriched Kawaja, who seems preternaturally able to spot trends.Keep Reading

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AdExchanger: AT&T-Time Warner Merger Will Jumpstart Positive Deal Momentum

Mazel tov, it’s a merger. On Tuesday, Judge Richard Leon gave his blessing to AT&T’s $85 billion acquisition of Time Warner. The judgment capped five weeks of testimony, six weeks of deliberation and a fair amount of nail-biting in executive suites from Dallas to New York City. The deal sets a precedent that can be leveraged by other companies, said LUMA Partners founder and CEO Terry Kawaja.Keep Reading

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City A.M: Sir Martin Sorrell Sheds Light on How He Plans to ‘Start Again’ After WPP

Last week, Sorrell publicly stated that he would be “starting again” after he left the company, leading many to speculate about the potential of a new enterprise for the adman. ​Speaking to LUMA Partners chief executive Terence Kawaja at the 2018 Digital Media Summit in New York yesterday, Sorrell gave some clarity on what he would do with what he described as his “fresh start.” CityA.M.Keep Reading

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WSJ: Sir Martin Sorrell Weighs in on Need for More Media Consolidation

Sir Martin Sorrell, the former chief executive of advertising giant WPP Plc, described himself as a “realist” regarding the challenges facing traditional media and advertising companies and emphasized the need for scale during an interview at an ad-industry event. On stage with LUMA Partners CEO Terence Kawaja at the company’s Digital Media Summit in New York on Tuesday, Mr. Sorrell continued to point to the growing advertising and programming strength of Amazon.com Inc. and its potential to challenge television companies as well as the advertising duopoly of Google and Facebook Inc.Keep Reading

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Business Insider: The Media Industry has Suddenly Become a ‘Game of Thrones’-Like Battle for Power

If you spend any time on Twitter and follow any media industry people, you’ll often come away dizzy and fairly certain that every media company is buying everyone. It started a year ago when AT&T announced it had reached an agreement to buy Time Warner. Things really turned upside down when 21st Century Fox — just three years after trying to buy Time Warner — signaled it wanted to sell some assets to Disney. Then on Thursday, it was reported that Comcast may buy some of Fox. Or Verizon may.Keep Reading

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AdExchanger: The Great Ad Tech Cleanup

Featured column written by Terence Kawaja Following the acquisitions of Rocket Fuel, MaxPoint Interactive and YuMe and the divestiture of Tremor Video’s demand-side business, there will be no public ad tech companies with an I/O media model by the first quarter of next year, except for Criteo, which is its own category. It’s the end of an era, but let’s walk down memory lane to understand how the Great Ad Tech Cleanup came to be.Keep Reading

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Marketwired: ad:tech New York 2017 Honors Diverse List of Four Top Executives for Collective Industry Impact

ad:tech New York 2017, the original industry authority for marketing and media technology practitioners and digitally savvy brand marketers, announced the recipients of the 2017 ad:tech Industry Achievement Award: Randall Rothenberg, President and CEO, Interactive Advertising Bureau (IAB); Terence Kawaja, Founder and CEO, LUMA; Pam Horan, Co-Founder, Horan MediaTech Advisors; and Heidi Browning, Chief Marketing Officer and Executive Vice President, National Hockey League.Keep Reading

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Digiday: ‘I Wanted to Organize This Mess’: An Oral History of the LUMAscape

Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this week. The Lumascape is a series of charts that organize the madness of ad tech by grouping together similar companies on a single page. But before the charts from investment bank Luma Partners racked up more than 6 million views on the company’s website and spawned endless debate about fragmentation in the ad industry, it was merely a Powerpoint presentation given at an industry event.Keep Reading

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The Drum: What Marketers Must Consider When Planning and Executing Programmatic Campaigns

Growth in programmatic spend represents a seismic shift in contemporary media practice, with only 13% of display ad sales sold using such technology in 2012, compared to 70% in 2016. Investment advisor outfit LUMA Partners has performed arguably an unrivaled performance in mapping the space (see above for an example of its agenda-setting LUMAscape) but even this is puzzling upon first sight, especially for marketers tasked with a multitude of other responsibilities, besides digital media buying.Keep Reading

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Digiday: Ad Tech’s Biggest Winner and Losers in 2016

Venture capital for ad tech slowed down, while mergers and acquisitions rose. And as fake news became one of the hottest topics in the media industry, it became more apparent than ever that some ad tech companies profited from proliferating fake news while others banked on preventing ads from reaching fake-news sites.Keep Reading

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Digiday: Battle of the Ad Tech Yachts

The ad tech flotilla has become a fixture of Cannes — and the growing presence of ad tech. Ad tech impresario and content marketing master Terry Kawaja hustled to the marina to gin up a handy ad tech map based on his (in)famous LUMAscape industry charts.Keep Reading

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MediaVillage: AdTech is an Interesting Place to Be

Is our new targeted content platform AdTechVillage already a tear-down? Recent media stories are already calling for the demise of adtech: The AdTech Forest is Falling, Online Advertising is Corrupt at Its Core, Brands Need to Fire AdTech. I believe all this discussion about the fate of adtech actually makes it one of the most fascinating topics to watch.Keep Reading

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Ad Exchanger: LUMA Partner Brian Andersen: Finding The Hot Spots In A Cooling Market

2015 wasn’t the best time for an ad tech company to tap the public markets. And 2016 seems like it will be equally uncertain – one need only look at the strange ongoing saga of AppNexus to see that. But it’s an overstatement to say that all ad tech companies are in trouble, according to Brian Andersen of LUMA Partners. He will speak Wednesday at AdExchanger’s Industry Preview conference about the ad tech-mar tech convergence and examine what the future holds.Keep Reading

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Medium: Why People Love the LUMAscape

It ocurred to me in that moment that a LUMAscape has been shown or referenced in greater than half of the many presentations and sessions on adtech that I’ve seen.I immediately began reflecting on why. Before I expound on why, let’s start with what.Keep Reading

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Digiday: The Race to the Single Platform Has Begun

Earlier this year, Terrence Kawaja, well-known investment banker and ad tech divinator, rattled many nerves when he predicted an imminent wave of consolidations and failures in the ad tech sector. Of the roughly 2,000 companies involved in advertising technology, he estimated that no more than 150 will live to see a successful liquidity event.Keep Reading

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AOL: AOL’s Tim Armstrong to Keynote LUMA Partners’ Annual AdTech CEO Fest

As CEO’s of leading adtech companies along with institutional and strategic investors gather for LUMA Partners’ annual one-day conference in Manhattan next week, there will surely be talk on and off the stage about the the acquisition of AOL by Verizon. Leading off the conference will be a keynote address by AOL CEO and Chairman Tim Armstrong.Keep Reading

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Business Insider: The Ad Tech Sector: Looks an Awful Lot Like a Bubble That Just Popped

As the now-well-known LUMAscape from LUMA Partners denotes, the ad tech sector is dense, complicated, and poorly understood (even by people who work in the industry): Agency trading desks, ad servers, verification companies, data management platforms, exchanges, demand-side platforms, supply-side-platforms, the list goes on. And that size and complexity not necessarily a sign of health.Keep Reading

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A Walk Across the LUMAscape

More than $15 billion of ad spend will be transacted through programmatic channels this year, and that budget will flow through a famously fragmented set of technology systems. But what specifically are the steps behind a programmatic transaction? How does a single ad move across the LUMAscape? In this post, we will break down the 5 key steps of every programmatic impression.Keep Reading

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LUMA Expands the Partnership

It is with great pleasure that I announce a major expansion of the LUMA partnership. Joining LUMA Partners in our West Coast offices are Mark Greenbaum (second from left) and Dick Filippini (far left); two very experienced bankers from GCA Savvian.Keep Reading

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Beet.Tv: “TAM” is the Huge Upside for AdTech, Beyond Digital Media

While advertising-supported digital media is quickly growing, there are much larger opportunities for adtech companies. This exists in the total addressable market (TAM). This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV.Keep Reading

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Fourth Source: A New Model in Digital Advertising is Helping Brands Avoid the LUMAscape Headache

The LUMAscape (see below) was created as a means to help people understand who does what in display advertising. However, when I look at it, it just gives me a headache! The digital advertising marketplace is a confusing myriad of players with potentially overlapping and conflicting roles, each jostling for a slice of the pie and adding another layer of complexity. But why has it ended up being this way?Keep Reading

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Business Insider: An Investment Banker Made This Music Video Documenting the Lavish Parties of the Cannes Advertising Festival

Investment banker Terence Kawaja is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world’s most respected minds. He is also, it seems, something of a goof.Keep Reading

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MediaPost: Fear and Greed and You

The founder and CEO of LUMA Partners LLC neatly separated all the major players into two sets, and for about a half an hour Kawaja explained how they’re different, how they’re the same and how ultimately they will work with each other.Keep Reading

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Huffington Post: Mega Media Mergers Point to the “Converged TV World of our Future,” Banker Terence Kawaja

The recent flurry of media M&A activities, including the AT&T DirectTV deal, means that the big players are “lining up their assets” in advance of the inevitable convergence of TV and digital video, says Terence Kawaja, head of LUMA Partners, a boutique New York investment bank specializing in digital media, in this interview with Beet.TV.Keep Reading

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Beet.Tv: Kawaja- TV Buyers Must Be Slow-Rolled to Programmatic

If the digital advertising people getting high on “programmatic” trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry’s leading media finance advisors. LUMA Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital trading, typically using laser-like scientific targeting, are “in two very different places”. So digital executives trying to unlock TV using programmatic mechanisms must treat TV buyers “in a manner that they’re used to”.Keep Reading

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Color by Numbers: A Valuation Framework for the Ad Tech Sector

This past summer, trade press commentary focused on the impending doom of the Ad Tech space, pointing to the industry’s fragmentation and noting the underperformance of recent IPOs: Millennial Media (MM), Tremor Video (TRMR) and YuMe (YUME). The tides quickly shifted in the fall when Rocket Fuel (FUEL) went public and finished up nearly 100% on its first day of trading. The following month, Criteo (CRTO) also had a successful IPO and, along with Rocket Fuel, trades at higher multiples than the first batch of deals with a market cap well north of a billion dollars.Keep Reading

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Introducing the Marketing Technology LUMAscape

According to Gartner, by 2015 the technology budget of CMOs will likely exceed that of CIOs. There is no question that marketing has become more data-driven and technology-driven than in the past. “Analytics,” “algorithms,” “optimization” – terms that in the past were typically relegated to the cubicles of specialized marketing analysts – are now part of the daily conversation in the CMO suite. Much has been written about audience targeting, programmatic buying, real-time bidding, data management, etc., showcasing impressive advances made in advertising over the past few years.Keep Reading

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Adweek: IAB Unveils Own Ad Tech Org Chart

LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily refereneable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc.Keep Reading

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AdExchanger: LUMA’s Terry Kawaja Says Ad Tech Consolidation- Including ‘Fails’ – Is Here. And It’s Good.

Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform AppNexus’ $75 million venture capital funding; and the shuttering of adBrite’s exchange business.Keep Reading

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Forbes: Marketers, Get Ready: ‘All Advertising Soon Will Be Digital’

The constant battle between TV viewers who want to watch their favorite shows when and where they want broadcast and cable networks that want to maintain their lucrative linear-TV business model is just the tip of a digital media iceberg. Fact is, people want to view all kinds of content, whether it’s TV shows, movies, games, or blogs and magazine stories, wherever they want.Keep Reading

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MediaPost: Fighting the LUMA Chart: Criteo’s Greg Coleman Lets the Numbers Do the Talking

The biggest challenge an ad solutions provider faces in a pitch session these days in that damnable “Luma Chart,” says Criteo President Greg Coleman. The former sales exec from Huffington Post, Yahoo and AOL now heads the international retargeting company and says that he knows his audience of marketers have heard it all before. “I say thanks for your time, and then I will ask them to promise me they won’t listen to anything I am about to tell them.Keep Reading

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iMedia Connection: How to Simplify the Display Landscape

According to eMarketer, spending on display is set to outpace paid search by 2015 — that’s just three years from now. That’s exciting, but it’s also concerning. Right now, the display media industry is experiencing a tremendous consolidation, happening through both acquisition and organic evolution of established companies. But the reality is that the display media industry remains complex and fractured. That complexity may mean that display won’t reach such predicted heights.Keep Reading

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