Photo & Article: AdExchanger
Ad tech consolidation in 2025 is well underway, and it’s only mid-January.
On Monday, T-Mobile acquired Vistar Media, an out-of-home advertising company, for $600 million. And on Wednesday, The Trade Desk acquired Sincera, an ad tech metadata company that’s been helpful for supply-path optimization, fraud, monitoring of alternate IDs and more. To gain insight into these acquisitions, we bring on Conor McKenna of LUMA Partners.
Click the link to read the full article: AdExchanger