Terry Kawaja, CEO and Founder of LUMA Partners, knows the Ad Tech/Martech ecosystem better than most. He’s not so sure there is room for a flurry – let alone a whole LUMAscape slide worth – of clean room startups.
“I have a mixed view on clean rooms,” Kawaja told Beet.TV. “Do you need solutions to help companies propagate first party data? Of course we need that functionality. But I push back on this notion of data clean rooms – so what?”
Read the full interview recap: Beet.TV