Change is in the wind as the digital media sector descends on the halls and meeting rooms of the Consumer Electronics Show this week.

The impact of Google Chrome withdrawing support for third-party cookies will be a consistent topic of conversation among this cohort as each prepares for an entirely different business reality in the next 12 months.

For some, the following year will also see a renewed period of mergers and acquisitions in the sector after 2023, which was quiet compared to the frantic state of corporate development in the immediate aftermath of the Covid-19 pandemic. 

According to this week’s annual market report by investment bank LUMA Partners, total global deal value in the space fell to a 10-year low in 2023 with total global deal value dropping below $3tn, a 17% decline from the prior year.

Read the full article: Digiday

Digiday: CES 2024_Cookies Deprecation

Source: Digiday