Battelle Media: Why the Banner Ad is Heroic and Adtech is our Greatest Technology Artifact

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Ad-Tech's Me-Too Problem

Every good story needs a hero. Back when I wrote The Search, that hero was Google – the book wasn’t about Google alone, but Google’s narrative worked to drive the entire story. As Sara and I work on If/Then, we’ve discovered one unlikely hero for ours: The lowly banner ad.Battelle Media