Business Insider: The Ad Tech Sector: Looks an Awful Lot Like a Bubble That Just Popped

Share This

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn
Screen Shot 2017-07-11 at 12.27.52 PM

As the now-well-known LUMAscape from LUMA Partners denotes, the ad tech sector is dense, complicated, and poorly understood (even by people who work in the industry): Agency trading desks, ad servers, verification companies, data management platforms, exchanges, demand-side platforms, supply-side-platforms, the list goes on. And that size and complexity not necessarily a sign of health. Business Insider