Image and Article: TVRev
We sat down with six of the leading voices in the TV industry at CES this year to get some insights into what to expect this year.
The feedback was as varied as you’d expect from the company, everything from AI to Big Data and Big Measurement to the challenges and opportunities of a direct-to-consumer model.
First up is Terry Kawaja, Founder and CEO at LUMA Partners who pushes back on the idea that everyone is just going to flip a switch and move from linear to streaming overnight. It’s a slow burn, not a sudden migration. He breaks down why live sports still keep linear relevant, how contract renewals will eventually shift more rights to Big Tech and streaming, and why we’re already past the first phase of this transition. The bottom line? It’s happening—but not all at once.
Watch the video: TVRev