Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data's Epsilon marketing unit to bolster its data capabilities and expand its…
In Westwood One and LeadsRx first-ever direct-to-consumer media attribution and awareness report, a historical account of direct-to-consumer (D2C) brands effect on digital media & radio and the projection of their…
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho…
IBM is bowing out of MarTech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart…
In much of the marketing industry, what is old always becomes new again – usually with a different name or new buzzword. The current direct-to-consumer (DTC) craze is no exception.…
To maintain incremental growth, today’s direct-to-consumer (DTC) darlings are looking to expand beyond the digital sandbox where they grew up. After years of slathering on the search and Facebook ads,…
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