WatchMojo Founder, Ashkan Karbasfrooshan attended LUMA's Digital Media Summit in New York City, New York. The series consists of published interviews with Peter Horan, Robert Norman, Farhad Massoudi, Jim VandeHei,…
The online advertising world is now navigating a set of seemingly contradictory trends. On the one hand, technology which pieces together the various parts of audience’s online identity is becoming…
Last month, Accenture Interactive snapped up independent creative agency Droga5 in its biggest acquisition to date, following similar moves it has made in recent years to become a stronger competitor…
Last month, French ad holding giant Publicis announced that it was shelling out $4.4 billion to acquire Alliance Data's Epsilon marketing unit to bolster its data capabilities and expand its…
In Westwood One and LeadsRx first-ever direct-to-consumer media attribution and awareness report, a historical account of direct-to-consumer (D2C) brands effect on digital media & radio and the projection of their…
Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho…
IBM is bowing out of MarTech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart…
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