Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of…
Many of the hot brands in retail today didn't exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail…
With 2018 in the rearview mirror, a few of the year's main events still appear larger than life. AdAge highlights 10 stories that will continue to reverberate through the media…
"On TV And Video" is an AdExchanger column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Terence Kawaja, CEO & Founder at LUMA. Allbirds.…
Legacy brands may struggle to compete with direct-to-consumer rivals unless they consider making acquisitions in this space, according to Terry Kawaja, CEO & Founder of LUMA Partners, a New York-based…
The number of direct-to-consumer brands is ballooning, as are predictions of the traditional FMCG sector’s demise, yet people underestimate the resilience and capability of the established giants. Marketing Week
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